AI Insights · Timothy · October 2021
Top 5 Fashion Games in South Africa Q3 2021
A look at the performance of the top 5 fashion game apps on a unified platform in South Africa during Q3 2021, based on data from Sensor Tower.
In the third quarter of 2021, the top five fashion game apps in South Africa showed varied performance trends in terms of downloads, revenue, and active users. Here’s a breakdown of the key metrics for each app based on data from Sensor Tower.
Hair Challenge from Rollic Games experienced fluctuating weekly revenue, peaking at about $47 in the week of July 19 and $37 in the week of July 26. The app saw a decline in weekly downloads from 18.6K at the start of the quarter to around 9.1K by the end of August, before rebounding to 12.7K in the last week of September. Weekly active users gradually decreased from 69.4K to 53.9K by the end of August but saw an uptick to 62.9K by the end of September.
Makeup Artist: Makeup Games by Beauty salon Studio showed strong growth in weekly revenue, starting from $35 in early August and reaching $522 by the end of September. Downloads surged dramatically from just 22 at the end of June to a peak of 39.9K in early September, before stabilizing at around 7.1K in the last week of September. Active users followed a similar pattern, increasing from 35 to 47.5K in early September, then dropping to 21.7K by the end of the quarter.
Lion Studios' Doll Designer saw minimal revenue, with a peak of $25 in the final week of September. Weekly downloads were initially high, reaching 17.1K in early August but gradually declined to 8.5K by the end of September. Active users also showed a downward trend from 28.9K in early August to around 20.1K by the end of the quarter.
Project Makeover by Magic Tavern, Inc. consistently generated substantial weekly revenue, starting at $27.3K at the end of June and finishing at $16.3K by the end of September. The app’s downloads fluctuated, peaking at 11.7K at the start of the quarter and ending at 10.2K. Active users remained relatively stable, hovering around 57.3K by the end of September.
APPS TEKNOLOJI ANONIM SIRKETI's Fashion Battle - Dress up game had no significant revenue throughout the quarter. Weekly downloads declined from 19.4K at the end of June to 4.3K in mid-August, before rebounding to 8.2K by the end of September. Active users followed a similar trend, starting at 47.5K in early July, dipping to 19.8K by the end of August, and then recovering to 28.4K by the end of September.
For more detailed insights and data, visit Sensor Tower.
